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Christmas in July

Are all the summertime Christmas in July marketing efforts surrounding a specific calendar date? If you never bothered to investigate, don’t worry, as suspected this a concept versus a single day celebration!  Although the origin of Christmas in July is somewhat unclear, there are a few different beliefs about where the notion began. According to, this tradition started to escape the scolding heat that our neighbors in the southern hemisphere experience in the summer months. Australians enjoy gathering loved ones together outdoors if the cooler weather permits, to decorate with a Christmas theme and sing carols (

In the U.S., many people believe this midyear custom continues to thrive because businesses benefit from this profitable opportunity to issue flash savings sales such as HSN’s “Get Ready for the Holidays Now”. Putting up the tree without seasonably cool or snowy weather and/or binge-watching Hallmark Channel Christmas movies scheduled shortly after the 4th of July is a tradition that is here to stay. If you are only motivated by major discounts, this may be the time for you to take advantage of the July savings before the month ends. From the Event Planner perspective, this is a great time to find inventory item prices reduced and offer specials for the upcoming 2017 Holiday season! Contact us today for more details! 


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